BMO BRB RPG on Twitch

Name: BMO BRB RPG
Uploaded: 2026-06-09T01:50:11.679Z
Duration: 2 min 15 s
Description: BMO BRB RPG

BMO faced a tough crowd—a generation that outright hated them. Instead of pushing more ads on them, we took the Twitch BRB (Be Right Back) screen, which streamers activate when they take breaks, and turned it into a whole new media channel.

Introducing the first-ever RPG (Role-Playing Game) BRB screen.

AD: JP DeLeon

ECD: Jennifer Rossini

Agency: FCB Canada

Up

AWARDS

Business/Brand Impact – SILVER (2024)
Engagement – GOLD (2024)

Innovative Media – BRONZE (2024)
Best in Social - Gold (2024)
Best in Finance & SERVICES - Gold (2024)
Best Use of Display/Video - Gold (2024)
Media Collaboration: Best Partnering - Silver (2024)
Best Use of Influencers - Silver (2024)
BEST ENGAGEMENT STRATEGY – GOLD (2024)

BEST USE OF GAMING – GOLD (2024)

Branded Entertainment, Games - Shortlist (2025)
Gaming, Branded Game - Shortlist (2025)
Gaming, Streaming and Influencer - Shortlist (2025)

advertising - Shortlist (2025)
digital - Shortlist (2025)