BMO BRB RPG on Twitch

BMO faced a tough crowd—a generation that outright hated them. Instead of pushing more ads on them, we took the Twitch BRB (Be Right Back) screen, which streamers activate when they take breaks, and turned it into a whole new media channel.

 

Introducing the first-ever RPG (Role-Playing Game) BRB screen.

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AD:  JP DeLeon

ECD: Jennifer Rossini

Agency: FCB Canada